Privacy Policy

Last updated: October 2025

1. Introduction

Baseaim ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI automation services and visit our website.

2. Information We Collect

Personal Information

  • Name and contact information (email address, phone number)
  • Company name and business details
  • Billing and payment information
  • Communication preferences
  • Account credentials

Business Data

  • Workflow and process data you input for automation
  • Analytics and performance metrics
  • Integration data from connected services
  • Customer interaction logs

Technical Information

  • IP address and device information
  • Browser type and version
  • Operating system
  • Cookies and usage data
  • Log files and analytics data

3. How We Use Your Information

We use the collected information for:

  • Providing and maintaining our AI automation services
  • Processing transactions and managing your account
  • Customizing automation solutions for your business needs
  • Communicating with you about services, updates, and support
  • Improving our services and developing new features
  • Analyzing usage patterns and optimizing performance
  • Complying with legal obligations and protecting our rights
  • Preventing fraud and ensuring security

4. Data Sharing and Disclosure

We may share your information with:

Service Providers

Third-party vendors who assist in providing our services, including cloud hosting providers, payment processors, and analytics services.

Integration Partners

With your consent, we may share data with third-party services you choose to integrate with our platform (e.g., CRM systems, marketing tools).

Legal Requirements

We may disclose information if required by law, court order, or government request, or to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication measures
  • Employee training on data protection
  • Incident response procedures
  • Regular backups and disaster recovery plans

6. Data Retention

We retain your information for as long as necessary to:

  • Provide our services and maintain your account
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Maintain business records for analysis and auditing

When retention is no longer necessary, we securely delete or anonymize your data.

7. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your information
  • Portability: Receive your data in a portable format
  • Objection: Object to certain processing activities
  • Restriction: Request restriction of processing
  • Withdraw Consent: Withdraw consent where processing is based on consent

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Maintain your session and preferences
  • Analyze website traffic and usage patterns
  • Personalize your experience
  • Provide targeted advertising
  • Detect and prevent fraud

You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

  • Standard contractual clauses
  • Data processing agreements
  • Compliance with applicable data protection laws

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before providing any information.

12. Australian Privacy Rights

As an Australian business, we comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). You have the following rights:

Your Rights Under the APPs

  • Access: Request access to your personal information we hold
  • Correction: Request correction of inaccurate or incomplete information
  • Anonymity: Where practicable, deal with us anonymously or using a pseudonym
  • Transparency: Understand how we collect, use, and disclose your information
  • Complaint: Lodge a complaint about our handling of your personal information

Office of the Australian Information Commissioner (OAIC)

If you are not satisfied with our response to your privacy complaint, you may contact the Office of the Australian Information Commissioner:

Notifiable Data Breaches

Under the Notifiable Data Breaches (NDB) scheme, we are required to notify you and the OAIC of any eligible data breaches that are likely to result in serious harm to you. We have implemented robust security measures and incident response procedures to prevent and respond to data breaches.

Cross-Border Data Disclosure

We may disclose your personal information to overseas recipients, including cloud service providers. When we do so, we take reasonable steps to ensure that overseas recipients comply with the APPs or are subject to similar privacy protections. Countries where data may be stored include the United States and the European Union.

13. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Baseaim Privacy Team

Email: privacy@baseaim.com

Phone: 0468 047 436

Location: Melbourne, VIC, Australia